Automation

Discover how machine learning can help grow your business online…


Möbius (Digitong) Interview at Google HQ


Why automate?

  • Work more efficiently
  • Better campaign performance
  • Leverage Google & Facebook data
  • Save on management hours

Oldschool way of working: 80% of our time would go to manual low-value management. Now we can use this time for strategic thinking and testing new campaign types, ad copy and creatives.






We can use so many different touchpoints with machine learning to optimize your online marketing campaigns. To show the right message, to the right person, at the right time. Doing this manually would significantly increase management hours.


Types of automation


Depending on your business goals we will choose the right strategy for optimization of your campaigns. Combining human input and tactic with the power of machine learning will yield the best results.

Manual algorithm input:

Based on your input we build rules to feed our automation algorithm. So your campaigns never go off course and max ROI/ROAS is guaranteed.

Connection with first or third party data:

We can connect with your own data via automated scripts, to make sure we are targeting the right people at the right time. Below is an example of how timing can make a huge impact on the performance of your campaigns, looking at the conversion rates per time of day.

Downsides of automation?

There are a few crucial ingredients for automation to shine.

  • We need patience (initial learning period)
  • We need enough data (number of conversions)
  • We need the right strategy (CPC, CPA, ROAS, …)

Once the system has what it needs to feed the machine learning, your online marketing campaigns will perform better than ever.

Automated creatives?

Not only can we automate your campaign management, but we can even create stunning visual ads and endless text ad copy, with the right input and initial setup time.


Any questions or want to get started with online marketing automation?