Narrow vs Broad AI Before we dive into the different AI types, let's look at the difference between narrow and broad AI. Narrow AI is designed to perform a specific task and is limited to that task. Broad AI, on the other hand, can handle multiple tasks and...
Stand out in the crowd Large budgets are often spent on display ads these days. More and more companies are looking for new ways to add extra exposure to their business, but the increasing mass of these types of ads is making...
What is Performance Max? It's a bit of a one-size-fits-all type of campaign. In Performance max, you use the entire Google network in 1 campaign. When creating a performance max, you work with a combination of assets and can have up to 15...
Why use Value-Based Bidding? Value-based bidding offers one major advantage over other bidding strategies such as target CPA or maximizing conversions within SEA. It allows you to prioritize your budget on the value each customer...
Smart Bidding As Google has been preaching for a while now; "the era of complex and unwieldy Google Ads account structures is over." And rather yesterday than today. For a few months now, Google has been hammering on the Hagakure principle. They prefer to see accounts that are consolidated...
Smart Display: smart advertising? The Google Display Network covers more than 3 million websites and apps and offers nearly as many ways to target your display ads across the Web. While this broad targeting gives sophisticated advertisers a lot of control over...
