Marketing
TikTok Advertising
Range a broad target audience on one of the most popular and fastest growing social media channels.
TikTok is available in more than 150 different countries and has more than 1 billion unique monthly users. TikTok had 656 million downloads in 2021, more than any app in the world. In the second half of 2021, TikTok became the most visited online site leaving Google in second place. TikTok's growth does not appear to be ending. Indeed, TikTok could very soon become the world's largest social media platform
TikTok is an essential channel in your marketing mix
Let's blow you away with figures for a moment
- Since January 2020, TikTok has been the most downloaded app for two years in a row.
- More than 37% of TikTok users are over the age of 30, making it a relevant advertising channel for mature audiences as well.
- More than 50% of users are 25+ and more than 80% of users are 18+.
- In less than 18 months, the 30+ adult audience increased by 5.5x.
- 90% of TikTok users use the app daily.
- TikTok users spend up to 89 minutes a day in the app
The time to invest in TikTok advertising? Now!
Due to the rapid growth of users, TikTok advertising is still quite affordable compared to its social media competitors. This is simply because the current ad inventory (the amount of ad space available to advertise on) exceeds the number of advertisers. Although TikTok's CPMs (the cost to reach 1,000 people) and CPCs (cost per click) may be 2-10 times cheaper than those of Facebook and Instagram, they are likely to increase as more advertisers find their way to TikTok. So now is the time to invest in TikTok advertising.
A perfect channel for brand awareness
TikTok is a place where people go to discover new things: thus, it is the ideal place to introduce a brand or new product to your audience. You, as a brand, are basically serving the audience what they are looking for - the pleasure of discovering new things.
With the right kind of content, you have the user's exclusive attention in a full-screen, sound-on setting. That's why it's important that your content starts with a bang and fits the TikTok experience. The combination of affordable reach and a content format with high recall is a match made in heaven to put your product or brand in the spotlight.
The power to generate sales
TikTok's users are passionate about the platform and engaged with its content. As a result, TikTok's power to generate sales through advertising is unmatched. A report by TikTok's in-house Marketing Science team shows that 89% of sales through TikTok are unplanned or impulse purchases. This means that with the right ad, optimized for a TikTok audience, brands can see more tangible success than with other social media ads.
83% of users say TikTok played a role in their purchasing decisions. Some advertisers even see a higher return on investment on TikTok than on any other social media platform.
Based on our experience, it is crucial to understand TikTok's requirements in terms of creatives and campaign creation and optimization. TikTok is developing rapidly, but is still significantly new in terms of performance. However, with proper tracking, TikTok optimized ads and the right campaign goals that take into account the TikTok algorithm, you can see TikTok delivering consistent Return On Ad Spend (ROAS) for your campaigns.
Michiel
Digital marketing specialist
"Stop viewing TikTok advertising as the uncertain thing. If TikTok done right, it is capable of delivering better performance than its social media competitors."
Do you want to get started with TikTok advertising?
Of course, we are here to help you. Our specialists have the necessary experience and knowledge to get the most out of your TikTok campaigns. Would you like to see if TikTok is a suitable channel for you? Then be sure to contact us.
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