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Blended ROAS

Blended ROAS

In an era of Cookie Consent, iOS14 and a plethora of other tracking issues, how should you work with attribution?

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Cost of Goods Sold

Cost of Goods Sold

COGS, which stands for Cost Of Goods Sold, is often the second item on a retailer's income statement, right after sales revenue. It is very valuable information that indicates the gross profit of goods sold....

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Why you should advertise in your own name

Why you should advertise in your own name

Getting ahead of your competitors Some companies have a brand name that is also used by other companies. Even if it's not always the exact same name, it ensures that that competitor then joins you among the organic search results for your brand name....

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