Blogs

While Black Friday campaigns are often seen as a major short-term boost to sales, it is crucial to understand how it fits within a broader, long-term marketing strategy.

With the Search Generative Experience (SGE), Google is combining the current way of searching with AI (Artificial Intelligence). So you will no longer have to browse through different websites to find information. With SGE, you will instantly get a specific answer to your question. How exactly does that work? You can read all about it in this blog.

Although it had been coming for some time, it is now certain: Google is taking further steps to ensure user privacy for browser Chrome. It is doing so by making Consent Mode V2 mandatory for domains that use Google's advertising services. In this blog, we dive deeper into the very latest privacy update from the world's most popular search engine.

Getting baking inspiration in Utrecht? You don't have to ask us twice. The 8th edition of SocialToday - the largest event in the Benelux about content, storytelling, selling and advertising via social media - was the ideal base for us. Yup: it was mega interesting, especially Marlou Leenders' expert session on the case of the municipality of 's-Hertogenbosch. Enter: Hero, Hub and Hygiene.

Google's Digital Champions Team has announced its winners. Although there were many great contenders, the jury only scanned one name in chorus: Cedric Trekels of Digitong - the big winner worldwide as well as from the Benelux. As if that didn't scream wow-factor enough, colleagues Sid Paulus and Billy Ballet completed the top three from the Benelux with second and third place. On a global level, all three achieved a place in Google's top 50. And óf we are very proud of that! 

People come to Instagram to discover new brands and products. Instagram is now introducing two new ad products that offer businesses more opportunities to be discovered and build valuable connections.