Marketing

Event & festival marketing

Highlight your event or festival and let's get the party started!

We are not averse to a good party at Digitong, and certainly not averse to marketing this party attractively to the right audiences. "An event without marketing, is like a pub without beer." So, are you organizing a festival or (big) event? With a healthy mix of social media and search engine advertising, we are going to reach your exact target group. Using the most relevant content and compelling ads, we'll send everyone dancing to the ticket shop.

Why is event marketing so important?

With the oversupply of events and festivals, it is now more important than ever to stand out from the crowd. Event marketing is the perfect way to start doing this.

Event marketing offers you new channels and methods to connect with prospective and repeat customers. Whether you are organizing a tour, a large-scale international festival or an underground rave, event marketing is a crucial part of your marketing strategy to make your event successful.

Event marketing can benefit your business in several ways:

Building brand awareness before, during and after an event
Expand regular visitors and increase your customer list
Increase brand value
Creating new opportunities for future editions
Increase customer engagement, satisfaction and retention
Attracting new partners
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The best marketing strategy for your event or festival

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SEA

As a Google Premier Partner, we have access to all the latest and greatest technologies Google has to offer. We then deploy these across Google's entire network. On the basis of search, display and video advertising we ensure that your target audience knows your name and can find it without any problem.

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Social media

Social media we certainly don't lose sight of. This is the channel to be seen as an attractive event or festival and generate sales. In our mix of platforms, social media channels also serve to strengthen the branding of an event.

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Strategy

Insights, planning, keywords, bidding strategy, budget management,.... You name it, we'll do it! With events, it is important to be short on time in terms of announcements, news or just fun branding posts. Showing these to the most relevant people, with the right budget at the right time is key.

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Video is king!

Therefore, we are only too happy to use this to highlight your event. Through detailed targeting, we can show video ads on relevant YouTube channels or even specific YouTube videos related to topics relevant to your business. No videos on hand? No problem! Our in-house video experts will work with you to create a video that lets future visitors check out of your ticketshop.

Maintain the success of your event or festival throughout the year

To event and festival goers, it can seem like an event or festival is over in a flash, but behind-the-scenes marketing efforts begin early and last considerably longer. Once the event or festival is over, the work begins again to build anticipation for the next edition.

A successful event marketing strategy can jumpstart efforts for the next edition.