Boost conversions on your website
A Conversion Optimization or CRO journey offers insights and solutions to help visitors convert more
CRO or UX Conversion rate optimization is increasing the percentage of users who perform a desired action on a website. Such a desired action can be purchasing a product, filling out a form, clicking on a particular link, etc.
A CRO process starts with a UX analysis and generates ideas and suggestions for particular areas of the Web site that can be improved. These ideas can then be integrated based on A/B testing and best practices.
Why is CRO important?
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value out of the visitors and users you already have. By optimizing the conversion rate, you can increase revenue per visitor, acquire more customers and grow your business.
For example, if a particular page has a 10% conversion ratio, and 1000 visitors per month, the page generates 100 conversions per month. If the conversion rate can be improved to 15% by optimizing some elements on the page, the number of conversions generated increases by 50% to 150 per month without having to allocate additional advertising budgets.
There is always room for improvement when it comes to increasing conversions. The biggest online players are constantly repeating CRO and are improving their websites to create a better experience for their users and increase conversions.
Your business is unique. So are your customers.
When designing a website, one often looks at competitor websites. Decisions are made based on "gut-feeling" as to whether or not to adopt the same user experience. But ... your business is not the same as the competition, right? Your customers choose you for a reason, which is why it is important to make a difference online. Therefore, don't focus on what your competition is doing online, but focus on your users! Based on their behavior, you can take targeted actions to offer them a better experience, and thus convert even more.
What can Digitong help you with?
- UX audits
- UX/UI design
- Implementation and development
- Setting up A/B tests
- Monitoring and analyses
Lead Digital Designer
"Listen to your users, not your competition"
Ready to boost the number of conversions on your site?
Conversion rate optimization (CRO) is increasing the percentage of users who perform a desired action on a website.
Such a desired action could be purchasing a product, filling out a form, clicking on a particular link, etc. More conversions for your site?
We don't bite
Leave a message. Our experts will look at the possibilities for your business, without any obligation.