Reminder ads Instagram recently partnered with brands such as Starz to test a new ad format. This makes it easier to announce future events or launches that people might be interested in, remind them...
The current challenge with tracking is that it has become unreliable, but that has always technically been the case. Meta (Facebook) Ads used to get too much credit (for certain scenarios). Now they get too little credit. Google Ads overestimate their...
What does reporting conversions with shopping cart data entail? When you run Google Search and Shopping (Performance Max) ads, you can measure the number of transactions as well as the revenue and profit generated by the campaigns. All of this data is...
Getting ahead of your competitors Some companies have a brand name that is also used by other companies. Even if it's not always the exact same name, it ensures that that competitor then joins you among the organic search results for your brand name....
What is Performance Max? It's a bit of a one-size-fits-all type of campaign. In Performance max, you use the entire Google network in 1 campaign. When creating a performance max, you work with a combination of assets and can have up to 15...
