Why use Value-Based Bidding? Value-based bidding offers one major advantage over other bidding strategies such as target CPA or maximizing conversions within SEA. It allows you to prioritize your budget on the value each customer...
What is Consent Mode? Google Consent Mode is a new API designed to provide more flexibility in how Google products can be used in conjunction with your cookie consent management platform. Consent Mode can be used to provide to...
What is the waterfall media planning method? In waterfall media planning, the budget is allocated to different channels based on their efficiency. We start with the low-hanging fruit across the best-performing channels and try to make the most of this...
iOS 14 Privacy Update Apple is coming out with a very bold update around personal data privacy through iOS 14 that many app developers are anything but happy about. Apple's proposed changes will limit the ability to target audiences on mobile...
How effective is social media advertising? Did you know that there are more than 2.38 billion monthly active users on Facebook? Or that there are more than 500 million daily Instagram users? And did you know that 74% of global marketers are already investing in social...
