Maxime Raedschelders, author on Digitong

Black Friday: the key to short- and long-term growth

Black Friday is the time for bargain hunters to make their move and a high day for businesses as there is a big spike in sales. But there is more. In fact, Black Friday plays a role in companies' broader marketing strategy and can contribute to...

6 Tips to get around the Instagram algorithm

What exactly is the Instagram algorithm? In the early years of Instagram, there was no very sophisticated algorithm. You simply got to see your network's updates in chronological order. But the major Instagram update implemented in January 2018 made it...

Draw up a good social media strategy

Create a successful social media strategy We understand all too well that everyday busyness often puts you off posting social media content. But by sporadically posting to your social media channels, you often reach...

Holiday season is coming

Holiday season is coming! Despite a lot of uncertainty, there is one way to predict consumer behavior. That can be done by simply asking them yourself! Several loyal partners such as Google and Criteo have done their research and...