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Holiday season is coming

Late November to early January is often a high season for many businesses. Millions of people around the world adjust to the new "normal" life and businesses adjust to lockdowns and restrictions. Holiday shopping will still be a little different than in 2019.

Holiday season is coming!

Despite the fact that there is a lot of uncertainty, there is one way to predict consumer behaviour. You can do that by just asking them yourself! Several loyal partners such as Google and Criteo did their research and shared important insights with us:

  • Christmas shoppers start searching for the ideal gift during the summer months and they do so remarkably more online.
  • There is a strong increase in Belgian e-commerce: +20% moreonline sales
  • There is therefore a steady decline in PoS traffic in relation to neighbouring markets (even after the reopening of stores).
  • 30% of Belgian shoppers said they wanted to shop more online than the year before
  • Christmas purchases are now also being made through a wider range of channels
  • Christmas shopping will last almost 2 months (mainly online) >> most Belgians already start their Christmas shopping at the beginning of November

Reach your customers whenever and wherever they want

30% of Flemish consumers postpone their Christmas purchases until the last minute. 17% are early birds and 25% will spread their purchases over the entire shopping season. Therefore, it is very important to be present at every touch point, no matter when those moments occur. Together we make sure that your products/services can be found online by implementing:

More and more shoppers are doing online research before making a purchase. Consumers used search engines, such as Google and Bing, significantly more in 2020. That is why it is extremely important that you are here with your message. With search engine ads you can reach potential customers exactly when they are looking for your service or product. Also online video is gaining popularity. Our digital marketing experts will be happy to help you set up online advertising campaigns that convert.

Black Friday & Cyber Monday

Many people (28%) postpone their purchase until they can make a good deal. And for that Black Friday is the ideal moment. Black Friday is seen as the most important end-of-year shopping event.

Black Friday in the United States is the day after Thanksgiving day and is considered the beginning of the shopping season. To attract people to the stores, many stores advertise special offers. Despite the fact that Thanksgiving is celebrated very little in Belgium, Black Friday has become a well-known concept in our country as well. Searches around Black Friday in 2021 were up x4 over the past 4 years. Black Friday kicks off on every fourth Friday in November and this year it falls on Friday, November 25. Cyber Monday is the online answer to Black Friday and represents the official start of the online shopping season. This is always the first Monday after Black Friday, so this year it is Monday, November 30.

So these are two crucial days to capitalize on. Now more than ever, it is important for businesses to start planning for the coming months, from Black Friday to Christmas. We are happy to support you in making the most of the 2022 holiday season.

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Do you have a question or want more information?

Maxime
Marketing Specialist

Black Friday is the high day in holiday season

Strategy

You would like to increase your digital presence, but you have no idea how? You want to attract, convince and retain customers through a digital channel? A digital strategy offers an answer to this. It forms the digital floor plan of every company, answering the following questions in order to deploy the right online channels and determine the further digital strategy. Find out how.