It's beginning to look a lot like Christmas... In the stores you can already see the first Christmas decorations. Too early? Think again: Google's "Holiday Insights" show that the first peak of searches around Christmas and end-of-year gifts starts as early as September,...
Our attention span has evolved... According to a study by Microsoft, the human attention span has dropped to 8 seconds. So a goldfish does better at 9 seconds. So we can say that our attention span has evolved tremendously thanks to the use of...
Leveraging video content on social media is an important opportunity for many professionals. As a business, it is increasingly difficult to stand out from the increasing online competition. Therefore, try to build brand awareness and to stay top-of-mind with your...
What - ROAS or Revenue Over Ad Spend is not the best metric for my e-commerce business? So why is it that Google, Facebook and so many agencies use this as their main KPI? The answer is relatively simple. ROAS or Return On Ad Spend is a great metric. If...
