It's beginning to look a lot like Christmas... In the stores you can already see the first Christmas decorations. Too early? Think again: Google's "Holiday Insights" show that the first peak of searches around Christmas and end-of-year gifts starts as early as September,...
What exactly is the Instagram algorithm? In the early years of Instagram, there was no very sophisticated algorithm. You simply got to see your network's updates in chronological order. But the major Instagram update implemented in January 2018 made it...
Leveraging video content on social media is an important opportunity for many professionals. As a business, it is increasingly difficult to stand out from the increasing online competition. Therefore, try to build brand awareness and to stay top-of-mind with your...
Create a successful social media strategy We understand all too well that everyday busyness often puts you off posting social media content. But by sporadically posting to your social media channels, you often reach...
iOS 14 Privacy Update Apple is coming out with a very bold update around personal data privacy through iOS 14 that many app developers are anything but happy about. Apple's proposed changes will limit the ability to target audiences on mobile...
How effective is social media advertising? Did you know that there are more than 2.38 billion monthly active users on Facebook? Or that there are more than 500 million daily Instagram users? And did you know that 74% of global marketers are already investing in social...