Expert Lab
Friday, May 23, 2025
Would you still like to be there? Then sign up on the waiting list and we will contact you if places become available.
On May 23 we open our doors for a brand new Expert Lab. Specialists from Google, Digitong and Jakobus & Corneel will be happy to explain the most important traditional media and online services and updates. You can expect a morning full of novelties, expertise and aha! moments.
Places are limited so be quick!
Register for the waiting list
Program
- 9 a.m. - Breakfast & welcome.
- 9u30 - Intro 1+1=1 - Möbius Franssen (Managing Director)
- 10u00 - AI & data for marketing success - Sid Paulus (Lead Technical Performance) & Ruben Paulissen (Digital Marketing & Dashboarding Specialist)
- 10u30 - Case: offline conversion tracking - Sid Paulus (Lead Technical Performance) & Ruben Paulissen (Digital Marketing & Dashboarding Specialist)
- 10:45 a.m. - Q&A
- 11 a.m. - Break
- 11u15 - Unlocking Omnichannel success - Maud Delbeke (Google, Strategic Agency Manager)
- 11u45 - Traditional media anno 2025 - Bea Christiaens (Senior Consultant) & Ben Coenen (Senior Account Manager)
- 12u15 - Case: the role of media in a customer journey - Bea Christiaens (Senior Consultant) & Ben Coenen (Senior Account Manager)
- 12:30 p.m. - Q&A
- 12:45 p.m. - Lunch
<i data-stringify-type="italic">*Wat is een Expert Lab? Bekijk de opname van één van onze vorige Expert Lab sessies </i><i data-stringify-type="italic"><a class="c-link c-link--underline" href="https://drive.google.com/file/d/1uiUKl7z93nnUPLX2A6Gj21kY1Ufx2_Di/view?pli=1" target="_blank" rel="noopener noreferrer" data-stringify-link="https://drive.google.com/file/d/1uiUKl7z93nnUPLX2A6Gj21kY1Ufx2_Di/view?pli=1" data-sk="tooltip_parent">hier</a></i><i data-stringify-type="italic">.</i>
Speakers

Maud Delbeke
Strategic Agency Manager, Google
Experienced digital marketer with more than 7 years of experience in marketing and sales. Helps agencies and clients achieve sustainable growth and capitalize on business opportunities.

Möbius Franssen
Managing Director
Founder and business manager of Digitong and more than 10 years of experience as a digital strategist.

Sid Paul
Lead Technical Performance
+4 years of relevant experience in everything related to technical marketing, tracking, Google Analytics and datalayers.

Ruben Paulissen
Digital Marketing & Dashboarding Specialist
Has been immersing himself in all things ads, automation, data & dashboards for over 2 years. Expert in his field.

Bea Christiaens
Senior Consultant
Working at Jakobus.Corneel for over 17 years with specialization in strategic marketing, B2B, media buying, corporate branding etc.

Ben Coenen
Senior Account Manager
Specialist in communications and media strategy with 8 years of experience at Jakobus.Corneel.








