Expert Lab: AI
Concrete applications and future prospects
On June 7, we will host our third Expert Lab.
Our specialists will show you how Artificial Intelligence (AI) can help your business, specifically when it comes to marketing and creative advertising.
How do you work more efficiently using AI? How do you become more productive? What are the possibilities of AI in the field of (creative) performance advertising? You will learn all that and more during an interactive session with our experts.
Participating is absolutely free, plus you have a chance to win an exclusive AI scan* of your entire company!
*A workshop where we look at your business processes and discuss how to improve them using AI.
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Program
Expert Lab
- 9 a.m. - Coffee, coffee cakes & welcome.
- 9:30 am - Intro: What is AI & what are the possibilities in the field of creative performance? - Cedric Trekels & Frederik Danko
- 9:45 am - AI in performance marketing - Cedric Trekels
- 10:30 a.m. - Q&A
- 10:45 a.m. - Break
- 11 a.m. - Creative AIvertising - Frederik Danko
- 11:45 a.m. - The blend between AI, marketing and creative - Cedric Trekels & Frederik Danko
- 12 p.m. - Q&A
- 12:15 p.m. - Lunch
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Speakers
Cedric Trekels
Head of Marketing & Operations, Digitong
Number one in the world and Benelux at the Google Digital Champions 2023, a competition exclusively for Google Premier Partners - the top 3% agencies within Google Ads worldwide. First employee at Digitong and now over 6 years of experience in digital marketing.
Frederik Danko
Head of Creative, Digitong
Strategist with over 25 years of experience in (re)branding, employer branding and brand strategy at Humo, Belgacom, Accenture, Nike, Stad Genk, Ikea, Vestio and more. Also expert in giving professional (brand) workshops with hands-on practical tips.
