Hero, Hub and Hygiene: a match made in heaven Hero, Hub and Hygiene-what? Well, these three terms form a content strategy that you can use as a basis for valuable, inspiring content. A strategy that attracts visitors throughout the year and also...
Google Digital Champions Google Digital Champions is a competition exclusively for Google Premier Partners. These are top companies with strong skills and punishing expertise in online marketing. For six months, participants received...
Reminder ads Instagram recently partnered with brands such as Starz to test a new ad format. This makes it easier to announce future events or launches that people might be interested in, remind them...
Introduction Since 2021, I have attended the last 3 Friends of Search (FoS) editions. So it was obvious that I would also attend their 10th edition, along with my colleague Cedric Trekels, who is our Team Performance Leader. As mentioned, FoS is focused ...
Narrow vs Broad AI Before we dive into the different AI types, let's look at the difference between narrow and broad AI. Narrow AI is designed to perform a specific task and is limited to that task. Broad AI, on the other hand, can handle multiple tasks and...
The current challenge with tracking is that it has become unreliable, but that has always technically been the case. Meta (Facebook) Ads used to get too much credit (for certain scenarios). Now they get too little credit. Google Ads overestimate their...
