From interns to Digitongers

From interns to Digitongers

Not Just Digitong As part of my bachelor's degree in communication management PXL Hogeschool in Hasselt, I was allowed to do an internship in my last semester, says Daan. In the subject of data-driven communication at school, I had my first touch with Google ads and...
3 advantages of animated HTML5 ads

3 advantages of animated HTML5 ads

Stand out in the crowd Large budgets are often spent on display ads these days. More and more companies are looking for new ways to add extra exposure to their business, but the increasing mass of these types of ads is making...
Performance Max campaigns

Performance Max campaigns

What is Performance Max? It's a bit of a one-size-fits-all type of campaign. In Performance max, you use the entire Google network in 1 campaign. When creating a performance max, you work with a combination of assets and can have up to 15...
Why is video marketing crucial?

Why is video marketing crucial?

Our attention span has evolved... According to a study by Microsoft, the human attention span has dropped to 8 seconds. So a goldfish does better at 9 seconds. So we can say that our attention span has evolved tremendously thanks to the use of...
Google's Value-Based Bidding

Google's Value-Based Bidding

Why use Value-Based Bidding? Value-based bidding offers one major advantage over other bidding strategies such as target CPA or maximizing conversions within SEA. It allows you to prioritize your budget on the value each customer...
Consent Mode

Consent Mode

What is Consent Mode? Google Consent Mode is a new API designed to provide more flexibility in how Google products can be used in conjunction with your cookie consent management platform. Consent Mode can be used to provide to...