CNXT - Connext Agency | Connecting people & pixels
Reminder ads and Ads in Search Results

Reminder ads and Ads in Search Results

Reminder ads Instagram recently partnered with brands such as Starz to test a new ad format. This makes it easier to announce future events or launches that people might be interested in, remind them...
Will AI replace the SEO marketer

Will AI replace the SEO marketer

Introduction Since 2021, I have attended the last 3 Friends of Search (FoS) editions. So it was obvious that I would also attend their 10th edition, along with my colleague Cedric Trekels, who is our Team Performance Leader. As mentioned, FoS is focused ...
The future of SEA and how AI will play a role in it

The future of SEA and how AI will play a role in it

Narrow vs Broad AI Before we dive into the different AI types, let's look at the difference between narrow and broad AI. Narrow AI is designed to perform a specific task and is limited to that task. Broad AI, on the other hand, can handle multiple tasks and...
Blended ROAS

Blended ROAS

The current challenge with tracking is that it has become unreliable, but that has always technically been the case. Meta (Facebook) Ads used to get too much credit (for certain scenarios). Now they get too little credit. Google Ads overestimate their...
Cost of Goods Sold

Cost of Goods Sold

What does reporting conversions with shopping cart data entail? When you run Google Search and Shopping (Performance Max) ads, you can measure the number of transactions as well as the revenue and profit generated by the campaigns. All of this data is...
Why you should advertise in your own name

Why you should advertise in your own name

Getting ahead of your competitors Some companies have a brand name that is also used by other companies. Even if it's not always the exact same name, it ensures that that competitor then joins you among the organic search results for your brand name....