The right message at the right time
Marketing automation allows companies to target specific audiences through automated marketing messages across various channels such as email, websites, social media, etc. The goal is to generate new leads and new customers, achieve more sales from existing customers and nurture and maintain customer relationships. To do this, we work with software such as Hubspot, Sharpspring, Mailchimp, Salesforce, etc.
What are the benefits?
The main advantage of setting up marketing automation is that it requires less manual work. Through personalized workflows, you can deliver personalized content and messages to the right audience in an automated way. This way, a warm lead is more likely to evolve into an active customer for your company. And it doesn't stop there, this customer enters other workflows and this is how you turn the active customer into a loyal and returning customer.
Who is marketing automation for?
Marketing automation has already earned its plaudits in every industry. The B2B sector faces time-consuming relationship management and long sales cycles involving many influencers and decision makers. This is when marketing automation can prove its value by setting up regular touch points and contact moments in advance. B2C campaigns are also about tracking the behavior of potential customers to determine a strategy for workflow, but the big difference is in the duration of the campaigns.
How does it work?
The right content for the right person at the right time. Only with relevant messages will you pull leads across the finish line of the sales funnel. Marketing automation software always provides answers to all their questions, at the moment they need them. From emails, landing pages, websites to blogs: every word and image must be adapted to the reader. Predefined flows provide automatic scenarios based on the online behavior of your target audience or specific events. This way, prospects will move faster through the sales funnel and there is always an automated follow-up.
Digital Marketing Specialist
"Personalization is not about inserting the right first name in your email, but about relevant content tailored to each recipient."
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