Let's talk about time
At the age of six, my passion for watches grew. Why? No idea, probably I loved the bling. Meanwhile, though, it's much more than that. The craftsmanship put into watches. Magnificent. So that makes me genuinely happy.
You can certainly link that watch fanaticism to several facets of my life. For starters, the most famous watch brand, Rolex, had a brilliant founder. Hans Wilsdorf was one of the best marketers. Did you know: wristwatches used not to be worn by men at all. They weren't accurate enough. So Hans thought; let's fix that! He designed wristwatches that were much more accurate and managed to market it that way. So the founder of wristwatches (for men). But ho, his insight didn't stop there.
The founder wanted to make the best performing watches. So it came to pass. In 1927, a young British secretary, Mercedes Gleitze, captured a place in watchmaking history with a sporting achievement that brought the first waterproof watch to the world's attention. The 26-year-old swam across the English Channel with a Rolex Oyster, spending more than 10 hours in the chilly waters between France and Britain. At the end of the swim, the waterproof wristwatch turned out to work perfectly. That marketing stunt really put Rolex on the map as a brand. To further promote that waterproofness, the watches were placed in fishing jars full of water and portrayed on the display cases of stores. The King of Marketing in my opinion!
Okay, enough being the fangirl. My passion for watches and time also comes from a completely different place: punctuality and planning. As an adolescent, I used to arrange in the morning which of the parents was going to take us to school when it rained or how we were going to go out and who was going to bring what (of drink ofcourse). Punctuality and planning is just in my blood. In fact, I just have 4 different calendars to keep track of all my to do's and meetings (business and personal). Without planning, projects go awry. As Teamlead, I support and guide the team. Here, planning, organization and structure are essential. Therefore, I set the schedule for the team and we make sure that all projects run within agreed deadlines.
If I may offer a tip: Your time is limited, so don't waste it living someone else's life.
Time is free, but time is priceless
Finally, I would like to end on a more personal note. Time is free, but time is priceless. We live in a rush these days. Everything must go fast fast fast, perform perform perform perform, with money often the catalyst. But I would still like to mention: we all have an expiration date. So also take time to enjoy what life has to offer. Time is the one thing in the world no one has too much of 😉.
Do you have questions about performance advertising? Want to grow your business? Boost sales and/or scale revenue? I'm your man! I would love to help you achieve your desired goals.