Cedric Trekels

Team Lead Performance

You can't blend in when ... you're a ginger 😉

A rebel since childhood with a mind of his own. Also a wide variety of interests. Quickly bored, of course. After high school I was looking for myself and what I wanted to do with my life. Two 'failed' study years in Leuven later (you know what happened there), I decided to study event management. Lots of challenges, lots of organization and, above all, lots of variety. In 2018, I graduated. After my education I thought; Now I'm ready to show the world who I am and what I do. Or wasn't I? I yearned for more knowledge regarding business & online marketing, so I decided to continue studying advanced business management for a year. Nice combo: five business and five online marketing courses. That's where my passion for online marketing & business development emerged . Two passions that I get to exercise daily in my position as Teamlead Performance Advertising at Digitong. Blessed!

Hired as the first employee at Digitong in 2020. Best decision of my life. Continually learning and growing, that's what makes life more interesting. The growth mentality at Digitong immediately appealed to me. As an ENTJ personality, I am strongly driven to achieve pre-set goals in the most efficient way. And, here we are, constantly growing our clients (and ourselves) by crushing the targets. Love it.

Let's talk about time

At the age of six, my passion for watches grew. Why? No idea, probably I loved the bling. Meanwhile, though, it's much more than that. The craftsmanship put into watches. Magnificent. So that makes me genuinely happy.

You can certainly link that watch fanaticism to several facets of my life. For starters, the most famous watch brand, Rolex, had a brilliant founder. Hans Wilsdorf was one of the best marketers. Did you know: wristwatches used not to be worn by men at all. They weren't accurate enough. So Hans thought; let's fix that! He designed wristwatches that were much more accurate and managed to market it that way. So the founder of wristwatches (for men). But ho, his insight didn't stop there.

The founder wanted to make the best performing watches. So it came to pass. In 1927, a young British secretary, Mercedes Gleitze, captured a place in watchmaking history with a sporting achievement that brought the first waterproof watch to the world's attention. The 26-year-old swam across the English Channel with a Rolex Oyster, spending more than 10 hours in the chilly waters between France and Britain. At the end of the swim, the waterproof wristwatch turned out to work perfectly. That marketing stunt really put Rolex on the map as a brand. To further promote that waterproofness, the watches were placed in fishing jars full of water and portrayed on the display cases of stores. The King of Marketing in my opinion!

Okay, enough being the fangirl. My passion for watches and time also comes from a completely different place: punctuality and planning. As an adolescent, I used to arrange in the morning which of the parents was going to take us to school when it rained or how we were going to go out and who was going to bring what (of drink ofcourse). Punctuality and planning is just in my blood. In fact, I just have 4 different calendars to keep track of all my to do's and meetings (business and personal). Without planning, projects go awry. As Teamlead, I support and guide the team. Here, planning, organization and structure are essential. Therefore, I set the schedule for the team and we make sure that all projects run within agreed deadlines.

If I may offer a tip: Your time is limited, so don't waste it living someone else's life.

Time is free, but time is priceless

Finally, I would like to end on a more personal note. Time is free, but time is priceless. We live in a rush these days. Everything must go fast fast fast, perform perform perform perform, with money often the catalyst. But I would still like to mention: we all have an expiration date. So also take time to enjoy what life has to offer. Time is the one thing in the world no one has too much of 😉.

 

Do you have questions about performance advertising? Want to grow your business? Boost sales and/or scale revenue? I'm your man! I would love to help you achieve your desired goals.

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