The how
A dated look and feel, substandard usability, too slow loading speed, lack of SEO optimizations, messy URL structures ... we know how to deal with that. First, we conducted a comprehensive brand scan that examined the entire brand. Are visual language and tone of voice right? Is the baseline distinctive enough? Is the logo workable for digital use? Are mission and vision clearly defined? We examined this and much more to the bone.
Then our developers got to work on the details. Taking over an old website, solving performance issues and then integrating all the necessary functionalities and more than 3000 products into a new set-up: a challenge, but one that we have tackled. We are proud to present the new website for, which identifies the inner and outer appearance of Urban Nails.
- Brandscan
- New look and feel
- Solid website
Nailed it
The transition from old to new was virtually seamless , and already existing customers were able to log in immediately with their usual login. Why the new look scores so well? Every nail stylist can immediately find relevant content, there is a clear distinction between the different product categories and it is possible to browse the catalog. In addition, there is also a new blog on which Urban Nails can easily post messages, integrate products or promote promotions.
And, do you want such a smart approach for your brand or product? Give us a call, then we shoot into action immediately!
