Objectives
Since there hadn't been a thorough update on the accounts in a while, we were allowed a audit do. Both the Google Ads and all Meta advertising accounts were due for a critical inspection. In our audit, we were allowed to identify all the small and large details that we felt were no longer correct. That ranges from total account setup to bidding strategies and ad copy.
- Perform full audit
Approach
Due to the size of ICI Paris XL's accounts, this audit was an extensive assignment. Therefore, for each audit, our approach is different. Just like ICI Paris XL can offer a different product for every customer. By systematically going through the accounts, we managed to bundle all work points nicely per category.
Best practices
After our thorough investigation, we uncovered a number of areas for improvement. Of course, everyone has their own way of working and setting up an account. As Google Premier Partner we are always up to date with the latest best practices. On a regular basis, our team receives training from the various ad channels to stay up to date with the latest best practices and ways to make our accounts perform best. Because of this knowledge and regular training, we can advise and adjust like the best where needed in each ad account.
Conclusion
Through our expertise, we were able to discover quite a few working points in ICI Paris XL's accounts. In the personal care market, there is constant innovation, and this is also true in our advertising market. Therefore, it is healthy to thoroughly review your accounts on a regular basis and adjust where necessary. Through our extensive advice, ICI Paris is informed about their next steps.
