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Blended ROAS
In an era of Cookie Consent, iOS14 and a plethora of other tracking issues, how should you work with attribution?
Cost of Goods Sold
COGS, which stands for Cost Of Goods Sold, is often the second item on a retailer's income statement, right after sales revenue. It is very valuable information that indicates the gross profit of goods sold....
Why you should advertise in your own name
Getting ahead of your competitors Some companies have a brand name that is also used by other companies. Even if it's not always the exact same name, it ensures that that competitor then joins you among the organic search results for your brand name....
From interns to Digitongers
Finding an internship where you can gain your first relevant work experience is a challenge every student faces. Daan and Sam explain why their internship at Digitong was a dream experience.
3 advantages of animated HTML5 ads
Animated HTML5 ads with a well thought out structure, interactive elements and relevant content lead the target audience even more to that coveted conversion. Discover 3 reasons to opt for html5 banners here.
Performance Max campaigns
Performance Max helps advertisers reach customers effectively and achieve better results. The campaigns combine the best automation technologies in bidding, targeting, creatives and attribution.
Why is video marketing crucial?
Video marketing is an essential strategy that your company needs to stay ahead of the competition. It is no secret that video content is experiencing tremendous growth year after year.
Google's Value-Based Bidding
Value-Based Bidding allows you to prioritise your budget on the value that each customer brings. Thus, most of the advertising budget will go to prospects/customers who bring a higher value.
Consent Mode
Google has introduced Consent Mode to give websites and advertisers more flexibility when using Google products in conjunction with cookie banners and consent management platforms.
Billy
Digital Marketing & Video Creative
"With video, your target audience makes get to know you and your company or online store personally in an approachable way. This allows you to reach the know, like and trust factor faster"
One team
We believe that you can be at your best when you feel at home. Where you can be yourself, make mistakes and trust each other. We are one team of very different individuals. Meet the guys and gals, a dedicated group of very curious people.