Smart Bidding

Smart Bidding

Smart Bidding As Google has been preaching for a while now; "the era of complex and unwieldy Google Ads account structures is over." And rather yesterday than today. For a few months now, Google has been hammering on the Hagakure principle. They prefer to see accounts that are consolidated...
iOS 14 Privacy update

iOS 14 Privacy update

iOS 14 Privacy Update Apple is coming out with a very bold update around personal data privacy through iOS 14 that many app developers are anything but happy about. Apple's proposed changes will limit the ability to target audiences on mobile...
Smart Display: smart advertising?

Smart Display: smart advertising?

Smart Display: smart advertising? The Google Display Network covers more than 3 million websites and apps and offers nearly as many ways to target your display ads across the Web. While this broad targeting gives sophisticated advertisers a lot of control over...