BodyBlush

A comprehensive approach

Enter: a flawless combination of brand, website and marketing

BodyBlush helps its clients get a healthy tan and/or a slimmer, tighter body. The key question here was: how do we communicate that to the outside world? Because a simple "we offer spray tan and body contouring" is no longer enough.

It was up to us to make them known as the ultimate expert in their field. A challenge we tackled with a completely new branding, clever website and strategic marketing approach.

Branding

Anyone who wants to stand out in the market needs a strong logo. And those who know us know that this is not without a concept. Here we chose black instead of a multitude of colors. A strong contrast works, we know from experience. We also went for an elegant font, a style that fits the identity of the company very well.

For the creation of web and ad visuals, we engaged AI (Artificial Intelligence). With the right text prompts, we generated memorable visuals that reinforced BodyBlush's positioning. With results!

Website

The guideline for the brand-new website? The brand new branding, of course. We built the layouts with the right flow, with the goal of converting visitors through the appointment form. We took a hybrid-build approach so that we could move quickly, without sacrificing functionality, performance and safety.

We integrated a Salonized booking system and provided an SEO-ready set-up where the technical SEO and current content were set up flawlessly. With that content, the client first went to work on their own, after which we did a check and rework to, again, move quickly and be cost-effective.

Marketing

Setting up ads at random and hoping they generate something? We don't do that. We did our homework, evaluated, adjusted and tested in endless repeat. Our strategic approach made us appear in very targeted searches around organic tanning and body contouring. With Performace Max campaigns, we got stuck into both upper and lower funnel marketing. We also ensured flawless tracking of conversions and clear analysis with real-time dashboards.

Also like a total approach for your business?

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Cedric Trekels
Head of Marketing

Digitong is a full-service digital agency. You'll find all expertise here under one roof.