Challenge
As a distributor of high-quality products for the e-cigarette market, Sizzle had too little brand equity to convey their premium character. Let's be clear: a refresh was essential. So we designed a different logo, new visual style and a clear brand identity. And let's not forget the design for their internal ordering platform guidelines.
Solution
We did our homework using a comprehensive workshop. Such a session allows us to get a deep understanding of what makes the brand unique and what values are central. Then we got to work on the full rebranding. To keep the new brand identity consistent, we created a detailed brand guide. That guide contains all the building blocks that were needed to shape the internal platform, in line with the new brand identity.
Result
Where previously no one had an idea about Sizzle's brand identity, now the company is once again pulling its own strings. After all, Sizzle is not just a wholesaler, but the partner that vape shops and convenience stores have relied on for years. And it now exudes that.
