Challenge
For any festival, successful ticket sales are priority numero uno. This was no different at WECANDANCE. The goal was to attract as many festival-goers to the beach as possible, despite Belgium's unpredictable weather. So to guarantee a successful edition, we had to show our best side.
Solution
A brand new website that scores technically and spurs action? Say no more. We took care of beautiful front-end, powerful back-end and everything in between. Our developers built a website where quality and efficiency are key. With an integrated Eventix module for booking tickets and numerous other features.
To ensure that millions of people landed on that new website, we deployed TikTok advertising and performance marketing through Google. With a mix of SEA, Display, Discovery and YouTube advertising, we aimed for maximum volume and profitability. To achieve that, we worked with a Target Return On Ad Spend strategy. The advantage of performance advertising is its scalability. When we reach the TROAS targets, we can continue to scale budgets, because the return always remains the same. Win-win.
Result
✔️ Top performance
✔️ More brand awareness
✔️ Flexible website thanks to customization
✔️ Fast and efficient ticket sales
✔️ Sharp rise in online visibility & engagement
✔️ Convert new and returning visitors
