Objectives
Events and festivals are plentiful in Belgium. This makes it harder and harder for organizers to compete and sell all available tickets. Because of this oversupply, consumers experience stress of choice. It is our job to make sure they choose Rave Rebels.
We were also informed by the organization that some of the attendees of previous editions, had not yet bought a ticket for this edition. We set ourselves the goal to also motivate these people to return to the dance floor in Brussels.
- Putting Rave Rebels on the map
Approach
For an event like Rave Rebels, it is very important for us to capitalize on all the different channels. Of course, we choose the usual channels: Meta, Google Search and YouTube. Once again it became clear here that video is king. Using video ads on all these channels showed us the performance boost this gives.
Since we had a lot of video content anyway, we decided with the organization to use TikTok ads. Partly because TikTok is a promising advertising channel for events. TikTok is a super strong channel to get in front of many viewers who are also relevant.
We then also thought it would be very interesting within the different channels to show ads and content in the right places. By specifically showing ads for YouTube videos of artists who were going to play at the festival. On the other hand, we also showed our ads for content on channels of other festivals. As a result, we targeted the most relevant users.
We realized that people not only visit a festival for the music, but some people are also looking for a potential partner. Therefore, we decided to also place our ads on Tinder through the Google display network. Here we measured very strong results with a very impressive click through rate.
Part of team
In addition to providing advertisements, we also provided strategic support to Rave Rebels. For example, we thought together with the organizers about the positive and negative aspects of previous editions. From that, a few working points emerged to improve at the event. Using smart targeting, we got this message to the people who were waiting for these improvements. Thanks to our close contact, we were involved from the beginning of the organization to the end of the rave.
Conclusion
Through our joint efforts with the organizers, we managed to sell out the event. The strategic collaboration with the organization ensured that we could always adjust quickly and achieve the highest performance. Constantly providing new content in advertising is not always easy, but at Rave Rebels this was a matter of course. We regularly received new videos and photos to work with. This way our advertising could stay up-to-date.
