Objectives
Because O-Rouge's old website did not highlight the precision and customization they put into production, several customers were more inclined to buy simulators from a cheaper distributor. So the goal of this project was to raise their profile as high-end distributors. The next challenge was then to highlight the products and customization more.
- Profiling as high-end distributors
- Highlighting products and customization
- High performance website
Approach
For the website design, we needed a clear foundation with O-Rouge's mission and vision. After a few branding workshops we had a clear picture about this and knew the direction they wanted to go.
With this information, we were able to begin a preliminary design of the website. O-Rouge's products were clearly highlighted while taking into account the new branding and their brand story.
Once the preliminary design was ready, we sat down with O-Rouge to hear their opinions. We got the green light and were allowed to start coding the website. While building, we also always kept in mind the speed of the website, it was natural that their website should be as fast as their simulations.
Results & Conclusion
At the end, we delivered a completely new design. Due to the improved UX / UI and with the top performance of their new website, O-Rouge was able to reach out to their customers and properly highlight their products.
