Marketing

Getting baking inspiration in Utrecht? You don't have to ask us twice. The 8th edition of SocialToday - the largest event in the Benelux about content, storytelling, selling and advertising via social media - was the ideal base for us. Yup: it was mega interesting, especially Marlou Leenders' expert session on the case of the municipality of 's-Hertogenbosch. Enter: Hero, Hub and Hygiene.

Google's Digital Champions Team has announced its winners. Although there were many great contenders, the jury only scanned one name in chorus: Cedric Trekels of Digitong - the big winner worldwide as well as from the Benelux. As if that didn't scream wow-factor enough, colleagues Sid Paulus and Billy Ballet completed the top three from the Benelux with second and third place. On a global level, all three achieved a place in Google's top 50. And óf we are very proud of that! 

People come to Instagram to discover new brands and products. Instagram is now introducing two new ad products that offer businesses more opportunities to be discovered and build valuable connections.

In an era of Cookie Consent, iOS14 and a plethora of other tracking issues, how should you work with attribution?

COGS, which stands for Cost Of Goods Sold, is often the second item on a retailer's income statement, right after sales revenue. It is very valuable information that indicates the gross profit of goods sold....

Getting ahead of your competitors Some companies have a brand name that is also used by other companies. Even if it's not always the exact same name, it ensures that that competitor then joins you among the organic search results for your brand name....